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Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to...

By Jeb Emami  At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...

Netflix fired its communications director for using the N-word at least twice during meetings, reported the Independent on June 23, which added that "Jonathan Friedland, a former Disney executive, said he...

There is a serious lack of trust in social media such as Facebook and Twitter and consumers expect brands that advertise on such platforms to urgently find solutions, according to research published Monday,...

Giant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new creative initiative aimed at continuing the supermarket’s...

Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this morning by the Pew Research Center, states MediaPost,...

NFL Alumni (NFLA) added Alexandria, Va-based personal brand consulting firm Firestarter to its offerings, allowing NFLA to provide its members with strategic personal branding, public relations, social media...

Advertising and communications powerhouse J. Walter Thompson (JWT) has brought in Spurrier Group, a marketing and media agency with offices in Richmond and Washington, D.C., to develop, execute and manage a...

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. According to Pew, "Facebook and...

The Martin Agency in Richmond has unveiled "a new, more inclusive executive committee with twice as many female representatives as before. Four out of the nine members on the committee are women, and the...