Measuring ROI: The Dance of Digital Marketing (Part 2) Sponsored January 20, 2020 Agency, B to C, Marketing, Upper Left SponsoredBy Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads,...
D.C. Updates: American Humane, Stagwell Group and Purple Strategies Capitol Communicator January 13, 2020 Agency, People, Upper Left SponsoredAmerican Humane named Laura Sheehan as Director, National Communications. According to a release, Sheehan is a seasoned public affairs expert with a 20-plus year track record in advocacy and policy...
The Newseum: What’s Ahead? Capitol Communicator January 7, 2020 General, Upper Left SponsoredThe Newseum in D.C. is closed but, Capitol Communicator was told, it's examining a range of options to determine what's ahead. In fact, we were told that everything is an option. While there are no firm...
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign Capitol Communicator January 6, 2020 Advertising, Agency, B to C, Upper Left SponsoredPenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union...
Join Crisis and Measurement Communicators at the Crisis & Measurement Summit 2020, February 25-26, in Miami Sponsored January 1, 2020 Events, PR, Upper Left SponsoredPR is constantly changing, but proving PR’s worth to the C-Suite and handling crises when they arise remain consistent challenges. Join PRNEWS at the Crisis and Measurement Summit on February 25-26 at the...
OH, THAT’S GOOD: Hallelujah: Some Genuine Holiday Good News Matt Smith December 20, 2019 Agency, Oh, That's Good, People, Top Center Sponsored, Upper Left SponsoredBy Matt Smith It's that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday” become ubiquitous, all in an effort to inspire you to buy stuff. To be...
Predictions from Yes& on What’s Ahead in 2020 Capitol Communicator December 19, 2019 Agency, B to B, Insights, Upper Left SponsoredCapitol Communicator is running predictions from communicators about what's ahead in 2020. Below are predictions from Yes&, a Capitol Communicator sponsor. Customer Experience— is the area that...
WTOP’s Chris Core Retires After More than 50 Years in Broadcasting Capitol Communicator December 18, 2019 Media, People, Upper Left SponsoredWTOP’s Chris Core has spent most of his professional life inside a radio studio talking to an audience near and far, but Core announced that he is retiring after more than five decades in...
Former Martin Agency CEO Matt Williams Joins Brand Federation as Equity Partner Capitol Communicator December 17, 2019 Agency, People, Upper Left SponsoredTwo years after he was forced to part ways with the Richmond-based company that he led for five years and called home for a quarter century, former Martin Agency CEO Matt Williams has re-emerged on...
On the Move: Stacie Paxton Cobos, Jane Walter and Sam Mertins Capitol Communicator December 16, 2019 Agency, People, Upper Left SponsoredStacie Paxton Cobos, pictured above, joins IFAW as Vice President of Brand Marketing and Communications where her role includes management of the newly relaunched IFAW brand, external communications, global...
