The Human Element of Digital Marketing Sponsored May 22, 2019 Digital, Marketing, Upper Left SponsoredBy Anna Strickler, HighRock Authenticity has become a bit of a buzzword lately. It signals a pronounced shift in consumer experience – buyers are craving more than a low price tag to convince them to...
Sushi at the AMA Baltimore Awards and “Is it Really Like ‘The Wire’”? Jeff Davis May 21, 2019 Awards, Insights, Top Center Sponsored, Upper Left SponsoredBy Jeffrey Davis, Baltimore Editor Welcome to a new and expanded Buzz in Baltimore! I’ll use this column to take a deeper look at what’s going on in Baltimore’s communications community, offering...
Up Close and Personal: Getting to Know Chris Hull, Founder and Creative Lead at HeliumStudio Capitol Communicator May 17, 2019 Profiles, Up Close and Personal, Upper Left SponsoredCapitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Chris Hull. Photography for the series is by award-winning Cade Martin,...
Oh, That’s Good: Memo to Creatives: Get Out of Your Cubicles and Into the Theater Matt Smith May 13, 2019 General, Oh, That's Good, Upper Left SponsoredBy Matt Smith Since I started this column back in January, my goal has been to find and honor great creative work being done mostly by marketing services agencies headquartered in the Washington, D.C.,...
May 13 Proclaimed Kojo Nnamdi Day in D.C. Capitol Communicator May 10, 2019 Media, People, Upper Left SponsoredMonday, May 13, will be proclaimed Kojo Nnamdi Day by D.C. Mayor Muriel Bowser in honor of Kojo Nnamdi’s 20 years on air with WAMU 88.5, Washington’s NPR news station. According to a release, for more...
Buzz in Baltimore: Pittsburgh’s MARC Opens Office for Lottery Account; AAFB Winners Receive 17 Awards in District 2 Competition Jeff Davis May 9, 2019 Advertising, Agency, Upper Left SponsoredMARC USA’s Cogniscient Media, the division of the Pittsburgh agency selected to handle all media planning and buying for the Maryland Lottery, has opened a Baltimore office in the Spaces co-working building...
I Thought I was Having a Heart Attack on Stage Matt Smith May 6, 2019 Agency, General, Oh, That's Good, Upper Left SponsoredBy Matt Smith In January of this year, Capitol Communicator and I launched my weekly “Oh, That’s Good” column, in which I identify and praise some of the great work being done by area ad agencies. ...
PR Jobs Exceed Those of Reporters by More than Six-to-One Capitol Communicator May 1, 2019 General, Jobs, Uncategorized, Upper Left SponsoredPublic relations jobs exceeded those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago, according to data from the U.S. Census, reports Bloomberg, which added that with...
Multiple Logos. One Brand Sponsored April 30, 2019 Agency, Design, Upper Left SponsoredIf you’re a company with multiple branches, divisions, or properties, you’ve probably faced the struggle of creating logos for multiple entities. While there is excitement in any logo creation process, it...
Yes& Continues its Expansion with Three Senior-Level Hires Sponsored April 29, 2019 Agency, People, Upper Left SponsoredYes&, a full-service marketing agency, announced the hiring of three veteran marketing communications professionals:Christopher McAnany as vice president and general manager of Yes& Events; Veronica...
