OH, THAT’S GOOD: Hallelujah: Some Genuine Holiday Good News Matt Smith December 20, 2019 Agency, Oh, That's Good, People, Top Center Sponsored, Upper Left SponsoredBy Matt Smith It's that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday” become ubiquitous, all in an effort to inspire you to buy stuff. To be...
Predictions from Yes& on What’s Ahead in 2020 Capitol Communicator December 19, 2019 Agency, B to B, Insights, Upper Left SponsoredCapitol Communicator is running predictions from communicators about what's ahead in 2020. Below are predictions from Yes&, a Capitol Communicator sponsor. Customer Experience— is the area that...
WTOP’s Chris Core Retires After More than 50 Years in Broadcasting Capitol Communicator December 18, 2019 Media, People, Upper Left SponsoredWTOP’s Chris Core has spent most of his professional life inside a radio studio talking to an audience near and far, but Core announced that he is retiring after more than five decades in...
Former Martin Agency CEO Matt Williams Joins Brand Federation as Equity Partner Capitol Communicator December 17, 2019 Agency, People, Richmond News, Upper Left SponsoredTwo years after he was forced to part ways with the Richmond-based company that he led for five years and called home for a quarter century, former Martin Agency CEO Matt Williams has re-emerged on...
On the Move: Stacie Paxton Cobos, Jane Walter and Sam Mertins Capitol Communicator December 16, 2019 Agency, People, Upper Left SponsoredStacie Paxton Cobos, pictured above, joins IFAW as Vice President of Brand Marketing and Communications where her role includes management of the newly relaunched IFAW brand, external communications, global...
Ketchum’s KayAnn Schoeneman Joins Curley Company Capitol Communicator December 13, 2019 Agency, People, Upper Left SponsoredKayAnn Schoeneman joined D.C.-based Curley Company as Senior Vice President, Director of Corporate & Public Affairs, and is a member of the firm’s executive leadership team. Prior to Curley Company,...
OH, THAT’S GOOD: Think Independent, Think Local Matt Smith December 10, 2019 Agency, Oh, That's Good, Richmond News, Upper Left Sponsored2 CommentsBy Matt Smith I recently read that WPP was closing its Washington, D.C.-based digital agency ISL at the end of the year. This news left me deeply saddened, for a couple of reasons. First, ISL is a...
Failing BIG: The Possibilities to Embrace Failure are Endless MDB Communications December 9, 2019 General, Insights, Upper Left SponsoredBy MDB Communications Most of us have grown up in business terrified of failing at things we try to accomplish. It is ingrained in us that failure is "not an option." Or, "Failure is the opportunity to...
YouTube Rewind 2019: Yikes It’s Happening Again! Capitol Communicator December 6, 2019 Media, Social Media, Upper Left Sponsored, VideoYouTube's annual Rewind, an overview and recap of each year's viral videos, events, trends, memes and music has been released. Since 2010, Youtube Rewind has been highlighting the creators and trends that...
“Personalization” is ANA’s Marketing Word of the Year Capitol Communicator December 4, 2019 B to C, Marketing, Upper Left SponsoredSince 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.” As in years past, the ANA staff identifies...
