> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Campaigns and Marketing Summit Agenda Set for Nov. 13 in D.C.
- URL: https://capitolcommunicator.com/campaigns-and-marketing-summit-agenda-announced/
- Published: 2015-10-07T00:47:26.000Z
- Updated: 2021-02-18T19:46:31.000Z
- Author: Guest Columnist
- Tags: B to B, B to C, B to G, #Import 2026-10-08 18:46

*Capitol Communicator* is very excited about our next conference — the [Campaigns & Marketing Summit](http://camsummitdc.com/?ref=capitolcommunicator.com) — on Nov. 13 at the National Press Club in Washington, D.C.

The theme is the convergence of marketing, technology and campaigns and is being co-produced by *Capitol Communicator* with *Potomac Tech Wire*, which covers the business of technology; and *Campaigns & Elections*, the leading “how-to” resource for politics, focused on the tools, tactics and techniques of the political consulting profession. The event will bring together a national gathering of political, digital and marketing communities to discuss their shared tactics, strategies and platforms as we head into 2016.

Next year, political advertising is expected to reach $11.4 billion.

Click here to register: [http://www.camsummitdc.com](http://www.camsummitdc.com/?ref=capitolcommunicator.com)

Sessions include:

o The Top-5 Digital Issues for 2016  
o Understanding the Campaign Market: How to Capture Political in 2016  
o The Convergence of Politics & Marketing  
o Facebook & Social Targeting: Connecting 1-to-1 on Social  
o LiveStreaming: Harnessing Periscope, Meerkat For Campaigns and Brands  
o Swimming in Data: Creating a Data Program For Real-Time Marketing  
o Social & Mobile Video: What Brands and Campaigns Need to Know  
o The Age of Addressable TV: What Marketers Need to Know  
o Underground Social, Dark Social, SnapChat: How Social is Going Private  
o Ad Units, Ad Fraud, Programmatic and Measurement in 2016  
o Graphic Marketing: Instagram, SnapChat and More  
o Are Marketers Defining Millennials Too Broadly? And What About Generation Z?  
o Video Content & Creative For Social & Mobile  
o Where We’re Going? Virtual Reality, Drones, Wearables and More  
o Email Remains Strong: Getting in the Inbox  
o Mobile: Location-Based Marketing Has Arrived  
o Reaching the Hispanic Market