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Home » Challenges facing marketing execs, including AI, leaves them pessimistic about the future

Capitol Communicator reports that challenges facing marketing execs, including the transition to AI, leaves them pessimistic about the future.

Challenges facing marketing execs, including AI, leaves them pessimistic about the future

by | Oct 18, 2023

Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings released by industry consultant MediaLink.

Three quarters of 400 senior marketing executives surveyed last summer indicated they are pessimistic about their business’s growth prospects, while nearly a third (31%) said they are “very pessimistic,” reports MediaPost.

In its analysis of the data in the just-released 2024 edition of its “Marketers Forecast” report, MediaLink’s analysts attributed the increasingly negative sentiment to “the scale of challenges” confronting big marketers, including an uncertain economic environment and fundamental changes in media and marketing technologies, such as the complexity associated with the transition to AI.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

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