fbpx

Home » Changing Course, Facebook to Test Pre-Roll Ads, States MediaPost

Changing Course, Facebook to Test Pre-Roll Ads, States MediaPost

by | Dec 4, 2017

Changing course, Facebook will test pre-roll ads in front of videos streamed in its Watch service, reports MediaPost, which added that the decision — first reported by AdAge — “comes just months after Facebook head Mark Zuckerberg told investors that pre-rolls weren’t in the company’s future.

“To date, mid-roll ads have been Facebook’s preferred video monetization model of choice.

“Amid the rise of Watch, however, analysts say Facebook is smart to be reconsidering its video ad strategy.

“Testing pre-roll for Watch content makes sense,” Forrester analyst Melissa Parrish said on Friday. “From a user’s point of view, it’s a totally different type of content and experience … From FB’s point of view, it’s a totally different strategy.”

“Unveiled in August, Watch represents Facebook’s more ambitious video effort to date. It was designed to complement the various videos that users find in their News Feeds.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE