CIA to Reveal Secrets of Social Media Success During PRSA Maryland Session on Oct. 13
The Maryland PRSA Chapter will host two of the top communicators from the Central Intelligence Agency on October 13 in Baltimore for the program “For All Your Eyes Only: Communicating Secrets at CIA.”
Carolyn Reams, social media lead and content manager, and Preston Golson, head of public communications, are both employees of the CIA’s Office of Public Affairs and were instrumental in the launching and ongoing implementation of the CIA’s social media platforms.
On June 6, 2014, the CIA posted “We can neither confirm nor deny this is our first tweet,” on Twitter. It joined Facebook on the same day. Today, it has 1.53 million Twitter followers – and growing. Reams and Golson will start at the beginning of the CIA’s decision to join these social media platforms. They asked themselves, “Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” and “What could CIA possibly Tweet?” The answers to these questions and more will be revealed during the session.
Over the past two years, CIA has proven a government intelligence agency can be relevant, innovative, and informative on social media despite the constraints of secrecy. The agency’s social media experts will share lessons learned on how to overcome organizational reluctance to engage new audiences, how to avoid the pitfalls and reap the rewards of social media platforms, and more.
Registration and networking begins at 12:30 p.m. and the program will start at 1:00 p.m. at The Conference Center at Sheppard Pratt in Baltimore. Follow this link for more information and to register.
