Home » Citing Lack of Advertising Support, Baltimore Beat to Close After Four Months

Citing Lack of Advertising Support, Baltimore Beat to Close After Four Months

by | Mar 7, 2018

Baltimore Beat, the alternative weekly newspaper launched in November 2017 announced March 6 that it is closing.

To our readers:
We launched the Baltimore Beat in November 2017 in an effort to provide a new alternative, independent journalistic voice to the city. We’re proud of the work we’ve done but, unfortunately, advertising support hasn’t been sufficient to sustain us. As a result, we are closing the Beat effective immediately. Thank you to our readers and advertisers and all those who reached out to help. We’re grateful for the opportunity and regret that we are unable to continue.

Managing Editor Brandon Soderberg tweeted: “There is no last issue; we heard yesterday morning as we were finishing up the next issue and told to stop…We did good work and we will find a way to do more. Thanks for reading. BINJ (Baltimore Institute for Nonprofit Journalism) will be doing a fundraiser soon to fund some stories and ideally build some groundwork for a new thing.”

Soderberg also tweeted: “Advice: Own the thing. Make sure your sales side upholds the mission and demand it if they don’t.”

When the paper launched it announced plans to be the city’s “independent voice.” From the paper’s About Us page:

“We believe in the power and importance of independent media that focuses on city life, and we’re here to be a forum for debating the issues affecting Baltimore—from government and police to art and activism, and everything in between.

“The Beat is new, debuting Nov. 15, 2017, but is brought to you by an experienced and diverse team of local media professionals. Editor-in-chief Lisa Snowden-McCray, a former member of the Baltimore Sun editorial board, sets the tone, bringing her years of local media experience to the Beat. Deputy editor and arts editor Maura Callahan is the former performing arts and calendar editor of the Baltimore City Paper. Managing editor Brandon Soderberg is the former editor of the Baltimore City Paper. Associate publisher Jennifer Marsh spent more than 25 years with the City Paper and served as its publisher. Advertising director Jeff Stintz has worked in television and print outlets around the city, including the Sun and most recently the BBJ. And publisher Kevin Naff is a longtime city resident who helped launch the Sun’s website in 1996 and more recently worked to relaunch the Washington Blade and later the Los Angeles Blade newspapers.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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