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Home » CNN Coverage of Trump Campaign Results in Rise in Rating and Revenue

Lessons Learned from the Election: Are Advertisers Out of Touch?

CNN Coverage of Trump Campaign Results in Rise in Rating and Revenue

by | Oct 27, 2016

“Donald Trump famously says he doesn’t watch CNN (while commenting on the specifics of the network’s coverage on a regular basis), but CNN’s expansive coverage of Trump’s campaign has paid off–not just in ratings, but in revenue”, reports TV Newser.

The report, in part, added:

“NPR cites two sources “with detailed knowledge of the network’s financial performance” who say CNN will make an additional $100 million in television and digital advertising revenues thanks to the unusual election year–largely thanks to the unlikely candidacy of Donald Trump.”

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