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# Consumers Leave Brands on Social in Part Because of Irrelevant Content and Ads
- URL: https://capitolcommunicator.com/consumers-unfollow-brands-on-social-in-part-because-of-irrelevant-content-and-too-many-ads/
- Published: 2019-05-13T11:37:43.000Z
- Updated: 2019-05-30T16:46:13.000Z
- Author: Capitol Communicator
- Tags: B to C, Insights, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:50

**Half of consumers follow a brand to learn about new products and services**, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social, reports Agency Daily.

The post added that conversely, “poor customer service is the number one reason why consumers will unfollow a brand on social media (56%), followed by posting irrelevant content (51%) and too many ads from that brand (43%).

“More than two-thirds of consumers (67%) will engage with social posts that are entertaining, while only 37% say the same about posts that include discounts or sales. That’s a big shift from the company’s 2018 report, where 67% of consumers said they were most likely to engage with discounts and more than half (51%) said they would share posts promoting sales.

“For consumers who choose to engage with brands on social, there’s usually a specific reason for reaching out in the first place. The majority (59%) of consumers say they’ll interact with a brand when they have a great experience with that organization, while 47% reach out when they have questions about a product or service.”

More [here](https://www.mediapost.com/publications/article/335737/report-consumers-unfollow-brands-due-to-poor-serv.html?ref=capitolcommunicator.com).