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# Consumers Worldwide Tired of Brands’ “Empty Promises,” Finds New Study
- URL: https://capitolcommunicator.com/consumers-worldwide-tired-of-brands-empty-promises-finds-new-study/
- Published: 2021-05-25T20:39:46.000Z
- Updated: 2021-05-25T20:47:46.000Z
- Author: Capitol Communicator
- Tags: B to C, Insights, #Import 2026-10-08 18:51

**A new study finds “ample evidence of** **growing cynicism** among consumers toward brands, including that 71% of people worldwide have grown tired of brands’ “empty promises.” In the U.S., consumers were a little more forgiving of brand promises, with 67% citing “empty” ones,” reports MediaPost.

Asked what percentage of brands they actually trust, the 2021 Havas’ Meaningful Brands study states that less than half (47%) of brands are trusted worldwide, but the numbers vary markedly by market, ranging from 24% in East Asia to 74% in China. In The U.S., consumers trust only 39% of brands.”

As part of its report, Havas typically ranks the world’s “most meaningful” brands and, once again, Google ranks No. 1\. (Check out the chart above.)

More [here](https://www.mediapost.com/publications/article/363600/havas-finds-growing-consumer-cynicism-only-25.html?ref=capitolcommunicator.com).