fbpx

Home » Cord Shaving Impacting Cable Companies

Cord Shaving Impacting Cable Companies

by | Feb 29, 2016

Cord cutting, or canceling pay television services in favor of watching TV by other means such as online, has been a concern among media buyers for years, report Media Life magazine.

The report, in part, added:

“But a new worry is emerging that may be an even bigger threat to cable networks.

“t’s cord shaving, which involves the same concept – saving money by cutting back on pay TV – but a different execution.

“With cord shaving, pay TV subscribers cut their subscriptions to the least possible number of channels. These so-called skinny bundles offer just a handful of networks that people really watch, instead of the 150 or so that come with a standard package, many of which don’t get viewed.

“”A new report from Pivotal Research Group finds that cord shaving is having a notable impact on cable networks’ household penetration, which posted a decline of 2.4 percent during the most recent Nielsen measurement period.

““We view the data as illustrative of a broader trend of ‘cord-shaving’ and subscriber interest in increasingly skinny bundles, which is a more significant threat to cable network owners than the less pronounced reality of ‘cord-cutting,’” writes Brian Wieser, senior research analyst at Pivotal.

“Pivotal’s report notes that since 2014 there’s been an average 2 percent annual decline in household subscribers to individual networks.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE