Columbia, MD — Cravety, an employee experience and customer experience solutions and consulting company. and NotionTheory. a spatial computing studio specializing in virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), announced today that they are forming a joint venture called Cravety LAB.

The purpose of Cravety LAB is to discover and implement new and innovative tools and methods to improve the employee and customer experience. With the combined efforts of each team, the JV will explore how behavioral science, artificial intelligence, virtual reality, and augmented reality can work together to improve the future of the workplace and customer experience.

“The Cravety team is thrilled to be working with NotionTheory on Cravety LAB to bring some much-needed innovation to the future of work,” said Ed Bodensiek, CEO of Cravety. “Our Motivator EX Platform already provides one-of-a-kind insights to help managers and leaders improve employee engagement, productivity and retention. With the help of NotionTheory’s spatial computing and data science experts, we will take things much further.”

Cravety, headquartered in Baltimore, and NotionTheory. headquartered in Miami, will work together to find ways to improve existing products such as Cravety’s Motivator EX Platform, as well as to create new solutions for customers. Using behavioral and data science, matched with spatial computing technologies, the new venture has already identified several opportunities to innovate in the employee and customer experience space.

“Cravety LAB builds on the work that NotionTheory has been doing since our inception to create greater connection between humans and the virtual and physical spaces they work and live in,” said Kristian Bouw, Co-Founder and Chief Creative at NotionTheory. “We are excited about building great employee and customer experiences using our collective expertise.”

More information can be found at the Cravety LAB website at: https://www.cravety.com/cravetyLAB