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# D.C. Agency Updates: WHITE64, Social Driver and Spectrum
- URL: https://capitolcommunicator.com/d-c-agency-updates-white64-social-driver-and-spectrum/
- Published: 2016-09-27T19:08:05.000Z
- Updated: 2016-09-27T19:10:09.000Z
- Author: Capitol Communicator
- Tags: Agency, #Import 2026-10-08 18:47

![PCMG-750x400-3-1](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/PCMG-750x400-3-1.jpg)

**WHITE64 launched a campaign** **for PCMG** targeting government procurement officers—key decision makers who spend a lot of money and, stated the agency, “are part of a highly specialized and unique community that lives in a world of acronym-filled contracts and codes that only they understand.” The campaign targeted this specialized group to help drive end-of-year sales, and the agency decided to speak to them in their own language in a digital, out-of-home, and mass transit campaign that included 20 buses, and 500 rail cards in the Metro trains.

**According to Social Driver, Tom Hanks** invited viewers to visit their newest creation, [HiddenHeroes.org](http://socialdriver.us4.list-manage.com/track/click?u=3201918907dc7d7ea7466b023&id=943db73c8d&e=834763d387&ref=capitolcommunicator.com), on The TODAY Show, alongside **Sen. Elizabeth Dole**, **Matt Lauer** and caregiver **Jessica Allen**. Although they started Social Driver with the dream of using digital to impact millions of lives, **Thomas Sanchez**, founder + CEO of the agency, said “I never could have imagined this happening.”

**D.C.-based Spectrum is opening a Chicago office** and named **David Zitlow** to lead operations in the Midwest and spearhead the firm’s health technology practice. Prior to Spectrum, Zitlow served on the U.S. leadership team for Burson-Marsteller, responsible for the healthcare practice.