fbpx

Home » D.C. Agency Updates: WHITE64, Social Driver and Spectrum

Updates from Harbour Group, Bully Pulpit Interactive and Glen Echo Group

D.C. Agency Updates: WHITE64, Social Driver and Spectrum

by | Sep 27, 2016

PCMG-750x400-3-1

WHITE64 launched a campaign for PCMG targeting government procurement officers—key decision makers who spend a lot of money and, stated the agency, “are part of a highly specialized and unique community that lives in a world of acronym-filled contracts and codes that only they understand.”  The campaign targeted this specialized group to help drive end-of-year sales, and the agency decided to speak to them in their own language in a digital, out-of-home, and mass transit campaign that included 20 buses, and 500 rail cards in the Metro trains.

According to Social Driver, Tom Hanks invited viewers to visit their newest creation, HiddenHeroes.org, on The TODAY Show, alongside Sen. Elizabeth Dole, Matt Lauer and caregiver Jessica Allen. Although they started Social Driver with the dream of using digital to impact millions of lives, Thomas Sanchez, founder + CEO of the agency, said “I never could have imagined this happening.”

D.C.-based Spectrum is opening a Chicago office and named David Zitlow to lead operations in the Midwest and spearhead the firm’s health technology practice.  Prior to Spectrum, Zitlow served on the U.S. leadership team for Burson-Marsteller, responsible for the healthcare practice.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM