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# D.C.-Based ISL Helped Launch Award-Winning “Mr. Robot”
- URL: https://capitolcommunicator.com/d-c-based-isl-helps-launch-of-award-winning-mr-robot/
- Published: 2016-01-12T14:54:59.000Z
- Updated: 2016-01-12T19:12:13.000Z
- Author: Capitol Communicator
- Tags: Agency, #wp-top-center-sponsored, #Import 2026-10-08 18:47

**“Mr. Robot” was the cult TV show** that refused to follow the rules, reported [Variety](http://variety.com/2016/tv/awards/mr-robot-golden-globes-christian-slater-rami-malek-1201676679/?ref=capitolcommunicator.com). The Variety report, in part, added:

“**Sam Esmail**, creator of the surrealistic USA Network drama about a troubled computer hacker, never envisioned “Mr. Robot” as the pop culture sensation that it became in its initial airing last summer. Nor did he ever expect to be a greeter of a roomful of reporters asking him what it felt like to win a best drama series trophy at the Golden Globes.

““My biggest expectation for the show was that it would be a cult hit with a good small fan base that would keep us on the air for a long enough time for me to finish the whole series,” Esmail said backstage at the ceremony. “This is totally surreal and unexpected and I can’t even process it.””

One of those helping generate buzz for the launch of the series was D.C.-based iStrategyLabs and, in advance of the launch, they reported they had been “working furiously over the past few months to execute a first of its kind campaign to promote USA Network’s new show Mr. Robot. We’ve hacked Twitch and E3 — the biggest video game streaming platform and conference respectively. We’re deleting over $100,000 in consumer debt in real time. What’s not to like? Visit [whoismrrobot.com/live](http://whoismrrobot.com/live?ref=capitolcommunicator.com) and have a look at some of the campaign creative the ISL team has been jammin’ on.””

You can see more about their work on the campaign [here](https://isl.co/2015/06/usa-networks-mr-robot-campaign-reclaim-control-delete-your-debt-live-on-twitch/?ref=capitolcommunicator.com).