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# David Fenton Sells Agency
- URL: https://capitolcommunicator.com/david-fenton-sells-agency/
- Published: 2014-12-17T19:24:32.000Z
- Updated: 2014-12-17T19:24:32.000Z
- Author: Guest Columnist
- Tags: Agency, Acquisitions, Communications, #Import 2026-10-08 18:46

**One of the first agencies** devoted to handling communications efforts for causes, nonprofit organizations, charities, foundations and activists seeking social change — a specialty that is now thriving — is being sold by its founder and longtime leader, **David Fenton**, to investors who are forming a holding group for agencies of that kind, reports the [New York Times](http://www.nytimes.com/2014/12/17/business/media/new-owners-for-an-agency-that-markets-for-a-cause.html?%5Fr=0&ref=capitolcommunicator.com).

According to the Times, the agency, named Fenton is getting new leadership along with its new ownership, and David Fenton, who was chief executive, is taking a role, as chairman, To succeed Mr. Fenton as chief executive, the agency is hiring **Bill Werde**, who was most recently editorial director of the music trade publication Billboard.

The new owners of Fenton, which has offices in NYC, D.C. LA and SF, are **Craig J. Leach** and **James Marcus**, who are the principals of Collegium, a holding group specializing in agencies in the category known by terms like cause marketing, cause-related marketing, prosocial marketing and purpose marketing. Such agencies provide services like advertising, public relations, fund-raising, digital media, event marketing, mobile ads and social media, stated the Times.