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# DC Streetcar Promoted Through $221,000 Ad Campaign Urging Washingtonians to “Join the Party”
- URL: https://capitolcommunicator.com/dc-streetcar-being-promoted-through-221000-ad-campaign-urging-washingtonians-to-join-the-party/
- Published: 2016-07-18T17:22:23.000Z
- Updated: 2016-07-19T00:53:52.000Z
- Author: Capitol Communicator
- Tags: Advertising, #wp-top-center-sponsored, #Import 2026-10-08 18:47

**“The DC Streetcar** has actually exceeded its initial ridership expectations. Before its February launch, officials predicted it would carry between 1,500 and 2,000 passengers each day; it’s since logged an average ridership of 2,400 weekday trips from March to May, reports [Washingtonian](https://www.washingtonian.com/2016/07/18/dc-streetcar-radio-jingle-221000/?ref=capitolcommunicator.com) magazine.

The Washingtonian article, in part, added:

“Now, the District Department of Transportation is trying to build on the early, if mild, success with a new advertising effort aimed at convincing more Washingtonians to “join the party.” The $221,000 radio campaign, which was first reported by WJLA, is being broadcast on stations throughout the city, urging listeners to try out the modern trolley. There’s even a catchy jingle.

“The tune’s lyrics, though, are less than imaginative: “Streetcar, Streetcar, cruising along. Streetcar, Streetcar, singing a song.””

The radio campaign is the first of slew of promotions coming from the DC Streetcar, which has a $1.7 million marketing budget for the rest of the year.

The “catchy jingle” is included in the [Washingtonian story](https://www.washingtonian.com/2016/07/18/dc-streetcar-radio-jingle-221000/?ref=capitolcommunicator.com).