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# “Hamilton” Hysteria So High the Internet “Exploded All Around the Nation’s Capital”
- URL: https://capitolcommunicator.com/demand-for-hamilton-tickets-was-so-high-the-internet-exploded-all-around-the-nations-capital/
- Published: 2018-03-01T19:55:52.000Z
- Updated: 2018-03-02T15:13:50.000Z
- Author: Phil Rabin
- Tags: Communications, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**By Phil Rabin, editor, Capitol Communicator**

**It’s not surprising that the pending arrival of “Hamilton” at the Kennedy Center in D.C. generated an overwhelming demand for tickets,** given the fact that the Broadway production has been a sellout.From a marketing standpoint, however, it interesting that the Kennedy Center and the show’s producers had to do little or nothing to set off the firestorm.

Imagine launching a product with basically no advertising or publicity, only social media and word of mouth.

WTOP had a report, in part below, that captured a bit of the frenzy surrounding the launch of “Hamilton” ticket sales.

“When Kennedy Center members logged online Wednesday morning, they entered a virtual waiting room where they found themselves in a very long queue for pre-sale tickets.

“This virtual waiting room was created as a way to prevent the website from crashing, as it has in the past during such hotly-anticipated shows as “The Book of Mormon” and “Wicked.”

“Members who logged online prior to 10 a.m. were randomly assigned a number and put into a formal queue ahead of anyone who jumped online after 10 a.m.

“At 10:30 a.m., WTOP’s Sue Rushkowski found herself in 47,269th place in the queue. As for 5:30 p.m., she still had 27,000 people ahead of her. She finally got to the front of the line at 10:38 p.m. but decided against buying the remaining premium seats at $625 a pop.

“At its peak, roughly 70,000 users were in the system.”