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# Design Army “brings the glamour to holiday family drama” in new Morphe Cosmetics campaign, states PRINT
- URL: https://capitolcommunicator.com/design-army-brings-the-glamour-to-holiday-family-drama-to-morphe-cosmetics-campaign-states-print/
- Published: 2024-10-17T23:56:07.000Z
- Updated: 2024-11-25T23:22:30.000Z
- Author: Capitol Communicator
- Tags: Advertising, Agency, Design, #wp-top-right-sponsored, #Import 2026-10-08 18:54

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/Morphe-sticks.jpg)

**The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT.** Channeling the chaotic energy of *The Bear*’s infamous “Fishes” episode, [Design Army](https://designarmy.com/?ref=capitolcommunicator.com)’s latest campaign for Morphe Cosmetics takes holiday family dynamics to a whole new (and glamorous) level, continues PRINT.

“The idea behind this campaign was to highlight the real, unfiltered dynamics that happen at family gatherings during the holidays—characters that consumers can actually relate to. You’ve got the overbearing mom, the annoying little sister, and the tension that we all know too well,” said **Pum Lefebure**, Chief Creative Director of D.C.-based Design Army.

The PRINT post states: “Centered around a festive family gathering, the campaign features a little sister, big sister, and Mom, serving up eye rolls, side-eye glances, and sibling rivalry with full drama. Set against the backdrop of a holiday dinner table, the characters are dressed to the nines in head-to-toe glamour, with a focus on [Morphe’s](https://www.morphe.com/?ref=capitolcommunicator.com) stunning holiday drama looks.

According to PRINT: “Executed as a series of mini-episodes, the campaign captures the essence of holiday family antics—complete with sound effects and over-the-top thrills. The scenes reflect the relatable moments of stress and flawed familial love we all experience during the season, but with a stylish twist, thanks to Morphe’s bold, festive beauty products.

“Every detail was thoughtfully considered in executing this campaign. Photographer [Greg Swales](https://www.gregswales.com/?ref=capitolcommunicator.com) expertly captured the drama in the stills, while DP [Chevy Tyler](https://www.instagram.com/shootchevytyler/?ref=capitolcommunicator.com) brought those moments to life through video, seamlessly blending the two to create a cohesive and dynamic visual story.

“The result is a series of beautifully crafted images that capture the essence of holiday drama with a playful touch and striking visuals.”

More [here](https://www.printmag.com/advertising/design-army-holiday-campaign-morphe-cosmetics/?ref=capitolcommunicator.com).