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# Design Army Releases “Fashion Film” of Family Behind Georgetown Optician
- URL: https://capitolcommunicator.com/design-army-releases-fashion-film-of-family-behind-georgetown-optician/
- Published: 2015-10-02T17:42:10.000Z
- Updated: 2022-03-21T13:48:56.000Z
- Author: Guest Columnist
- Tags: Advertising, #wp-top-center-sponsored, #Import 2026-10-08 18:46

**D.C.-based Design Army has released this “fashion film** that tells the story of the family behind Georgetown Optician — a fashion eyewear retailer with three boutiques (in the D.C. area)— in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director **Dean Alexander**, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.

“From the film, Design Army crafted digital and print ads showcasing the quirky characters, creating a sense of whimsy with an strong fashion tone. To complete the rebrand, Design Army helmed a social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the retailer position itself as an arbiter of style and taste.”

The video already has generated significant exposure, including being covered in [Adweek](http://www.adweek.com/adfreak/wes-anderson-meets-addams-family-beautifully-crazy-ad-optician-167287?ref=capitolcommunicator.com) and other outlets.