“You’ve never seen an optician ad that’s anywhere near as wild as this one,” wrote Adweek when Design Army’s campaign for Georgetown Optician was launched in 2015.
Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it’s just a crazy mix of wry humor, gorgeously weird design and loopy narrative, continued the Adweek article.
The ad just won an Emmy, adding to the long list of awards and recognition it has received. Last month, it also won Best Art Direction and Best Fashion Film at the Madrid Fashion Film Festival and, at the Berlin Fashion Film Festival, it won a Silver and two Bronze awards – the awards were for “Best Casting”, “Best Use of Fashion” and “Best Production Design”.
According to the Adweek story:
“Design Army generated the concept and storyboard, cast the actors and voiceover talent, provided direction for costuming, designed the set and built the props, and oversaw everything from video style to postproduction color grading. There are also print ads showcasing the quirky characters.
“The agency says the goal of the campaign is to give Georgetown Optician “a uniquely creative, ownable feel—with shareable original content—that helps the company position itself as an arbiter of style and taste.””
Congratulations to Design Army’s Pum Lefebure, who supervised concept and art direction, and director Dean Alexander.