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# Destination DC relaunching “DC is Open” marketing campaign
- URL: https://capitolcommunicator.com/destination-dc-relaunching-dc-is-open-marketing-campaign/
- Published: 2025-10-02T22:04:37.000Z
- Updated: 2025-10-03T02:07:23.000Z
- Author: Capitol Communicator
- Tags: Marketing, #wp-upper-left-sponsored, #Import 2026-10-08 18:55

[**Destination DC**](https://washington.org/?ref=capitolcommunicator.com) **(DDC) is proactively relaunching its “DC is Open” campaign.** The purpose is to amplify the message that despite the federal government shutdown, the city is open and continues to welcome business and leisure travelers.

“We acknowledge the false perception that when the federal government shuts down, DC does too. We want visitors to know most of DC’s attractions and experiences actually remain open,” said Elliott L. Ferguson, II, president and CEO, DDC. “Fall is a busy season for convention and leisure travel, so we’re spreading the word that visitors can still enjoy iconic attractions, stay in our incredible hotels, dine in our acclaimed restaurants and experience theater, sports, nightlife, arts and cultural events.”

Tourism is crucial to DC’s economy. A record 27.2 million people visited the nation’s capital in 2024, spending $11.4 billion, resulting in $2.3 billion in tax revenue and supporting 111,500 jobs. As a result, thanks to tourism, each DC household saves $3,608 in taxes, according to MMGY Travel Intelligence, S&P Global Market Intelligence, the National Travel and Tourism Office and the U.S. Department of Commerce. Visitation data for 2025 is expected to be released in May 2026.

According to its website, Destination DC serves as the lead organization to successfully manage and market Washington, DC, as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities