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# Digital Ads Are Raking In More Cash Than Ever, Reports Adweek
- URL: https://capitolcommunicator.com/digital-ads-are-raking-in-more-cash-than-ever-reports-ad-wee/
- Published: 2019-05-07T17:42:53.000Z
- Updated: 2019-05-30T16:44:03.000Z
- Author: Capitol Communicator
- Tags: Advertising, Marketing, Digital, #Import 2026-10-08 18:50

**2018 was yet another record-breaking year for digital marketers** in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest [IAB Internet Advertising Revenue Report](https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Internet-Advertising-Revenue-Report.pdf?ref=capitolcommunicator.com) —put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3 billion in 2017.

According to Sue Hogan, IAB’s head of research, the market’s rocketing growth is led by two things: mobile and video, states Ad Week.

More [here](https://www.adweek.com/programmatic/digital-ads-are-raking-in-more-cash-than-ever/?ref=capitolcommunicator.com).