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# Digital Advertising is “Nightmarish Joke”, States CEO of NY Times
- URL: https://capitolcommunicator.com/digital-advertising-is-a-nightmarish-joke-states-ceo-of-ny-times/
- Published: 2017-06-20T19:31:53.000Z
- Updated: 2017-06-20T20:19:16.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:48

**Count Mark Thompson, CEO of The New York Times,** among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech, reports Digiday, which added:

““The world of digital advertising is a nightmarish joke,” he said during a panel discussion at Cannes. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke. It’s out of control. There are all sorts of creepy, borderline fraudulent middlemen, this thicket of strange companies, tracking pixels on everything. You couldn’t think of a more dangerous environment for a brand.”

“In case there was any mistaking his position, Thompson added a further assessment: “a complete mess.”

 ““In terms of brand safety, you couldn’t think of a more dangerous environment,” he added. “A monster has been created.””

Read the full Digiday story [here](https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/?ref=capitolcommunicator.com).