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# Digital Media Ad Growth Continues Slowdown in January 2017
- URL: https://capitolcommunicator.com/digital-media-ad-growth-continues-slowdown-in-january-2017/
- Published: 2017-02-24T18:43:49.000Z
- Updated: 2017-02-24T18:43:49.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #Import 2026-10-08 18:48

**Digital media advertising growth continued its slowdown** to single-digit percentage gains in January 2017 — off from its big double-digit hikes in previous periods, reports [MediaPost](http://www.mediapost.com/publications/article/295826/digital-media-growth-slow-tv-remains-strong.html?ref=capitolcommunicator.com), which added:

“Standard Media Index says that for the second month in a row, digital advertising spend had modest growth: For January this was 6.3%, well off the 15% to 20% growth for most of 2016.

“Bright spots for digital came in the categories that are increasingly competitive to traditional TV. Digital video advertising on pure-play platforms rose 33%, while social media ad spending had nearly the same growth, at 29.5%. Pure play internet radio was next at 17.7%.

“Digital categories with a mediocre performance include search advertising, which grew only 2.9%; content advertising, which slipped 0.8%; ad network/ad exchange, which improved 3.3%; and mobile ad network/ad exchanges, which were down 2.2%.”