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# Digital now accounts for more than 80% of U.S. advertising, states Inside Radio post
- URL: https://capitolcommunicator.com/digital-now-accounts-for-more-than-80-of-u-s-advertising-states-inside-radio-post/
- Published: 2025-11-30T22:40:36.000Z
- Updated: 2025-12-01T13:34:21.000Z
- Author: Capitol Communicator
- Tags: Advertising, Digital, Insights, #wp-bottom-left-sponsored, #Import 2026-10-08 18:55

**The U.S. advertising market is finishing 2025 in a stronger position than it began the year,** driven largely by better-than-expected digital spending and continued gains by the largest technology platforms, according to a new report from [MoffettNathanson.](https://www.moffettnathanson.com/?ref=capitolcommunicator.com)

[Inside Radio](https://www.insideradio.com/free/outlook-u-s-ad-spending-to-rise-7-6-as-streaming-ads-surge/article%5Fa73161bf-8831-4f44-a7d0-2c7eaa024a21.html?ref=capitolcommunicator.com) reports that the firm “raised its U.S. ad growth forecast to 7.6% for 2025, up from a revised 5.8% in March and above the 6.9% estimate issued at the start of the year. Analysts said the improvement stems from outsized performance at Meta, Alphabet, Microsoft and Amazon — and increasingly Walmart — as advanced AI tools enhance ad targeting, creative production and measurement.”

“At first glance, the U.S. advertising industry appears healthy and strong,” the report said, projecting ad spending to reach 1.43% of GDP by 2027, the highest level since 2000\. But the authors warned that “a look under the hood paints a far less uniform picture especially for anyone not named Meta, Alphabet, Microsoft and Amazon.”

Digital now accounts for more than 80% of U.S. advertising, up from roughly 30% in 2015\. But the report shows most of that growth is consolidating around the four largest platforms. Those companies represented about 20% of U.S. ad spending in 2015; today they control about 68%, a share MoffettNathanson expects will climb to nearly 75% of the entire market by 2027.