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# Do Instagram Reels perform better?
- URL: https://capitolcommunicator.com/do-instagram-reels-perform-better/
- Published: 2022-08-05T18:39:26.000Z
- Updated: 2024-06-09T22:08:04.000Z
- Author: Capitol Communicator
- Tags: Media, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:52

[**Quintly**](https://www.quintly.com/instagram-reels-report?ref=capitolcommunicator.com), a social media analytics company, released a report analyzing 20 top profiles on the performance and impact of Reels. Instagram’s Reels was introduced around this time two years ago. They are short videos in a vertical format (90 seconds maximum) that creators can record, edit and add effects to their videos in the Instagram app. Reels have become a popular social media app for audiences following trends, participating in niche communities and discovering new ideas According to a 2022 [announcement from Meta](https://techcrunch.com/2022/04/27/meta-says-reels-now-makes-up-over-20-of-the-time-users-spend-on-instagram/?guccounter=1&guce%5Freferrer=aHR0cHM6Ly9icmFuZHMuam9pbnN0YXR1cy5jb20vaW5zdGFncmFtLXJlZWxzLXZzLWluLWZlZWQtcG9zdHM&guce%5Freferrer%5Fsig=AQAAAMSzqp7KsgG2eKjUrbIF6NSowBhls%5FsgmCWNtG0RaOzxiZlW%5F89mK1Up5YEB5Mvk%5FLrzEoTC1k5xHOcGlFZOtwowynvZ%5FZ3ov5UR81iGAzNPQnh2zFgpYhzplw-NwKr3ulxj%5F4WfG3WmKd60qLyW0pWAwLRiqoSKosjeMphtxXSM&ref=capitolcommunicator.com), Reels now account for 20% of all activity on Instagram.

The 20 profiles they analyzed are:

1. [@natgeo](https://www.instagram.com/natgeo/?ref=capitolcommunicator.com) – 232M
2. [@nike](https://www.instagram.com/nike/?ref=capitolcommunicator.com) – 228M
3. [@realmadrid](https://www.instagram.com/realmadrid/?ref=capitolcommunicator.com) – 121M
4. [@fcbarcelona](https://www.instagram.com/fcbarcelona/?ref=capitolcommunicator.com) – 109M
5. [@victoriassecret](https://www.instagram.com/victoriassecret/?ref=capitolcommunicator.com) – 73M
6. [@nba](https://www.instagram.com/nba/?ref=capitolcommunicator.com) – 68.9M
7. [@marvel](https://www.instagram.com/marvel/?ref=capitolcommunicator.com) – 65.3M
8. [@zara](https://www.instagram.com/zara/?ref=capitolcommunicator.com) – 51.8M
9. [@chanelofficial](https://www.instagram.com/chanelofficial/?ref=capitolcommunicator.com) – 51.3M
10. [@hudabeauty](https://www.instagram.com/hudabeauty/?ref=capitolcommunicator.com) – 50.6M
11. [@gucci](https://www.instagram.com/gucci/?ref=capitolcommunicator.com) – 48.7M
12. [@louisvuitton](https://www.instagram.com/louisvuitton/?ref=capitolcommunicator.com) – 48.5M
13. [@dior](https://www.instagram.com/dior/?ref=capitolcommunicator.com) – 41.2M
14. [@mercedesbenz](https://www.instagram.com/mercedesbenz/?ref=capitolcommunicator.com) – 35.6M
15. [@bmw](https://www.instagram.com/bmw/?ref=capitolcommunicator.com) – 33.5M
16. [@lamborghini](https://www.instagram.com/lamborghini/?ref=capitolcommunicator.com) – 32M
17. [@netflix](https://www.instagram.com/netflix/?ref=capitolcommunicator.com) – 30.6M
18. [@prada](https://www.instagram.com/prada/?ref=capitolcommunicator.com) – 29.9M
19. [@kyliecosmetics](https://www.instagram.com/kyliecosmetics/?ref=capitolcommunicator.com) – 25.9M
20. [@maccosmetics](https://www.instagram.com/maccosmetics/?ref=capitolcommunicator.com) – 24.5M

The key takeaways are:

#### Instagram Reels are on the rise

#### Cars brands are slower to adopt Reels

#### Beauty and fashion brands still prioritize Images – but Reels are catching up

#### Reels get the most interactions at 2:00 pm CEST

#### Hashtags don’t necessarily lead to higher engagement with Reels

#### Interaction Rate is decreasing across all Post Types

#### Reels receive more comments on average

#### Reels get more likes on average

#### The highest number of Reels are shared on Fridays

#### Brands post more Instagram Reels on average than other Post Types

For the full report visit: [https://www.quintly.com/instagram-reels-report](https://www.quintly.com/instagram-reels-report?ref=capitolcommunicator.com)