DrivenIQ in Towson, promoted as “a trailblazer in first party audience data and advertising technologies,” announced its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. A press release said this partnership heralds a new era in media campaign strategy, powered by DrivenIQ’s innovative AudienceID™ platform.
Ermes, based in Paris, excels at simplifying media campaign processes with its expertise in data, AI, and technology. The company manages over 55 million activatable profiles, employing 380 targeting criteria to fine-tune media strategies.
At the heart of this partnership is DrivenIQ’s AudienceID™, a revolutionary platform that, according to a press release, “is built on a robust, first party consumer-based Identity Graph.” AudienceID™ offers a comprehensive view of over 14 billion customer records, spanning 235 million U.S. households. This platform provides rich data, including name, address, demographic and psychographic information, financial indicators, email addresses, phone numbers, and mobile ad IDs. With this detailed information, brands can engage more effectively and precisely with their target audiences.
“Our partnership with Ermes is more than just a collaboration; it’s a leap into the future of data-driven marketing,” said Albert Thompson, founder and CEO of DrivenIQ. “AudienceID™ is a game-changer, offering unparalleled insights into consumer behavior. With our technology, Ermes will not only enhance its existing services but also redefine the way media campaigns are conceptualized and executed. This is about creating what the marketing ecosystem is missing – a simplified data interface where businesses and brands can access millions of privacy-compliant, consumer intent-based first party audiences at scale. We are redefining the way campaigns are curated- ones that resonate deeply and are driven by the most comprehensive and precise data in the industry.”
Following a three-year pause in production, Maryland Public Television’s (MPT) popular original series Chesapeake Collectibles returns for its 11th season with a fresh look and a treasure trove of captivating finds beginning on Monday, January 8, 2024. A preview of the new season is available at youtube.com/watch?v=qsIC4wb8_rU. Chesapeake Collectibles’ 13 weekly episodes will be broadcast on MPT-HD and available on the MPT livestream on Mondays at 7:30 p.m. immediately preceding the acclaimed PBS series Antiques Roadshow. Viewers can also find full episodes of the series on MPT’s online video player and the PBS App. One of MPT’s most successful flagship series, Chesapeake Collectibles showcases items from around the world brought to the show by individuals from across the Chesapeake region. During each episode, passionate collectors have their unique, antique, and collectible possessions evaluated by expert appraisers, who reveal fascinating facts about each item’s history, provenance, and value.
W Ventures, promoted as “a one-of-a-kind VC and accelerator company,” reports that it is “excited” to announce the addition of Gallop Growth to its growing portfolio. Gallop Growth is a revolutionary eCommerce bank line of credit solution providing creditworthy Shopify & Amazon store owners with an instant line approval up to $200,000 that can be increased to $5,000,000 (or more) for qualified sellers, at a cost that is approximately 50% lower than any other credit solution available today. W Ventures, in partnership with its sister company, Warschawski, a full-service marketing communications agency, will implement a holistic integrated marketing and communications strategy designed to help Gallop market to the 1,000,000+ independent stores across Shopify and Amazon in the U.S. W Ventures, in partnership with its sister company, Warschawski, a full-service marketing communications agency, will implement a holistic integrated marketing and communications strategy designed to help Gallop market to the 1,000,000+ independent stores across Shopify and Amazon in the U.S.
Image via DrivenIQ