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# Edelman’s Paid-Media Team Becomes ‘Edelman Digital Performance Marketing”
- URL: https://capitolcommunicator.com/edelmans-paid-media-team-now-is-edelman-digital-performance-marketing/
- Published: 2017-11-12T16:58:31.000Z
- Updated: 2021-05-06T20:56:06.000Z
- Author: Capitol Communicator
- Tags: Agency, B to B, Insights, #wp-top-center-sponsored, #Import 2026-10-08 18:48

**Edelman, for decades a public relations powerhouse,** has been expanding its offerings, [reports AdAge](http://adage.com/article/agency-news/pr-giant-edelman-made-paid-media-play/311071/?ref=capitolcommunicator.com), which added that “its paid media team has cemented its work in the space with an official name, Edelman Digital Performance Marketing, and a growing list of media clients and leadership talent with pedigrees from the media agency big-leagues.

“”It used to be we were getting paid-media assignments as part of our social engagements,” says Kevin King, digital global practice chair at Edelman. “Now, we’re actually winning and becoming a paid agency of record, and adding other capabilities and things to that. But it’s really become a first-line response for us.”

“The firm got into the social media and digital space in earnest in the mid-2000s, and over a number of years, says King, “we became one of the largest … social media agencies in the world, managing 850-plus brands in the social media space. As the platforms like Facebook and Twitter and everyone else made that migration from organic to paid, we found ourselves suddenly managing a pretty significant amount of media buying on behalf of our clients in the social space.””

The company, which has a major D.C. office, now bills itself as a “communications marketing firm”.