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# Eli Meir Kaplan Stills + Motion helps launch Kimberly-Clark Professional’s new creative platform
- URL: https://capitolcommunicator.com/eli-meir-kaplan-stills-motion-helps-launch-kimberly-clark-professionals-new-creative-platform/
- Published: 2025-05-27T23:47:13.000Z
- Updated: 2025-05-28T19:42:45.000Z
- Author: Capitol Communicator
- Tags: Agency, Video, #wp-top-right-sponsored, #Import 2026-10-08 18:55

[**Eli Meir Kaplan Stills + Motion**](https://www.elimeirkaplan.com/?ref=capitolcommunicator.com) **directed the brand anthem that introduces** [**A Better Clean, Together**](https://www.kcprofessional.com/en-us/about-kimberly-clark-professional/better-partners?ref=capitolcommunicator.com)***,* the new creative platform from Kimberly-Clark Professional.** A release states that the story,”sets the tone for the company’s refreshed identity by telling a story that feels human, grounded and emotionally resonant.

“Shot in real working environments—including Kimberly-Clark’s manufacturing spaces in Atlanta and Reformation Brewery—the anthem avoids the overly polished corporate feel in favor of something more authentic and relatable.”

“Our goal was to create a film that felt honest and powerful,” said **Eli Meir Kaplan**. “We wanted to show the people behind the brand and tell a story about shared responsibility and care.”

The project came to life with a strong Atlanta-based crew and commercial talent, all working together to bring Kimberly-Clark Professional’s mission to the screen with heart and clarity, states the release.