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Email Newsletters Increasingly Used as Storytelling Platforms

by | Feb 6, 2018

The Freedom of the Press Foundation (FPF), a non-profit advocacy organization, launched its U.S. Press Freedom Tracker newsletter, reports MediaPost, which added that the U.S. Press Freedom Tracker “is a nonpartisan website detailing press freedom violations in the United States. The website was developed out of a coalition of more than two dozen advocacy groups and news organizations, including the FPF and Committee to Protect Journalists (CPJ), to provide a centralized database of any threats to the freedom of the press.

“The Freedom of the Press Foundation manages the day-to-day operations of the website, as well as curating the email newsletter. Additional partner organizations include the Knight First Amendment Institute at Columbia University, the Reporters Committee for Freedom of the Press, Reporters Without Borders, and Index on Censorship.

“The first edition of the Press Freedom Tracker newsletter documents press freedom incidents from the 2017 calendar year, including 34 arrests and 44 physical attacks against journalists in the U.S.

“The majority of these incidents occurred during protests throughout the year, with demonstrations accounting for 88% of arrests and 70% of attacks. In 16 cases — or a third of physical altercations against the press — it was protesters themselves attacking journalists. ”

The MediaPost article added:

“As email newsletters are increasingly being leveraged as a storytelling platform for journalism, press advocacy groups can turn to email in order to better communicate with its supporters. For example, The Washington Post currently delivers more than 60 newsletters of varying topics ranging from sports to parenting. Other examples of news organizations leveraging newsletter subscriptions as a storytelling platform include BuzzFeed, HuffPost, and Quartz.

“Newsletters offer journalists a platform to publish niche content. Since email subscribers are a smaller audience than newspaper readers, journalists can develop more beat-specific story content to engage with readers. News publications can also assert more control over their email newsletters, as they are not beholden to any algorithmic changes that Facebook or Google may make to their news feed.”

You can read the full story here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.


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