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# Enradius Launches Healthcare Division for Geo-Targeted Advertising
- URL: https://capitolcommunicator.com/enradius-launches-healthcare-division-for-geo-targeted-advertising/
- Published: 2016-02-12T17:21:59.000Z
- Updated: 2016-02-15T13:45:34.000Z
- Author: Jeffrey Davis
- Tags: Advertising, Digital, B to B, #Import 2026-10-08 18:47

**Enradius, a Baltimore-based digital marketing company** specializing in geo-targeted advertising and digital marketing, launched Enradius Health, a division specializing in geo-targeted advertising for the healthcare industry.

Through targeting and retargeting technologies along with demographic data-layering, Enradius Health is driving impact for population health objectives and other healthcare communication initiatives, according to a release. Enradius Health is led by **Cindy Carson**, a publishing and media veteran with a background in patient education, health marketing, communications, literacy and technology. Carson recently led the business development and marketing efforts at Milner-Fenwick, Inc., a leading health education video publishing company based in Maryland and serving over 2,000 hospitals and medical companies nationally.

“As I worked with hospitals and health technology partners, I witnessed the struggles of these organizations trying to build patient engagement, trying to drive technology adoption to improve outcomes, and I saw the challenges of national health initiatives trying to reduce the burden of cost caused by escalating chronic diseases – I believe there is a more effective way of engaging with people at a fundamental level. Enradius Health fills that need,” Carson said.

The company said Enradius Health was created to help health organizations reach individuals at a very personal level across multiple devices and, without logins or passwords. A “de-identified approach” to targeted, geo-based communications allows for singular interaction to some broad issues.

Enradius, founded by local digital media expert, an Advertising.com and CBS alumni, **David Carberry**, tripled staff in the last quarter of 2015\. Enradius provides geo-targeted advertising and digital marketing solutions by combining a geographical or community-specific radius with the latest, emerging advertising and marketing solutions such as video ads, programmatic advertising optimization, paid search marketing, social media, and personal mobile marketing.