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AMADC: Marketing in the Age of Digital Media – Workshop #4 – Real-Time Data and Leads

August 3, 2016 @ 3:00 pm - 6:00 pm

Marketers today have the benefit of seemingly infinite data to help them do their job, but with great power comes great responsibility. Your analytic and marketing tools should be working for you — not the other way around. The final workshop in AMADC’s Special Interest Group (SIG) series on Marketing in the Age of Digital Media will feature leaders in data analysis and lead generation: Kathleen Booth, Co-founder and CEO of Quintain; Michael Trapani, Product Marketing Manager, IBM Marketing Cloud; and Scott McNabb,
Vice President of Sales, Oracle Marketing Cloud. Together, this panel will show you how to sort through the clutter to use data to inform marketing decisions.

Cost*:
AMADC Members: $25 | Non-Members: $35 | AMADC Student Members: $10
*$10 surcharge onsite

Get the details and save yourself a seat >> http://www.amadc.org/events/marketing-age-of-digital-media-workshop-4-real-time-data-and-leads

Details

Date:
August 3, 2016
Time:
3:00 pm - 6:00 pm
Event Category:

Venue

DC Improv, 1140 Connecticut Ave NW, Washington, DC 20036, USA

Organizer

[email protected]