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AMADC’s Masters of Marketing with Andy Yost

February 17, 2016 @ 5:30 pm - 8:00 pm

Masters of Marketing: Andy YostnnWednesday, February 17, 2016 – 5:30pm – 8:00pm nnAbout the Program:nnSome of the country’s top marketers are based in the Washington, DC area. They are responsible for some of the world’s most successful brands. AMADC’s Masters of Marketing recognizes several marketing leaders, who share their insights on what it takes to succeed in today’s competitive industries. nnThe 2016 Masters of Marketing series kicks off in February with Andy Yost, Chief Marketing Officer for Gannett. Yost is responsible for the multi-billion-dollar company’s U.S. Community Publishing properties and USA Today. nnLearn how the Gannett is driving innovation in the changing publishing industry, directly from one of its chief architects. This event will also feature a hands on demonstration of Gannett’s new, cutting edge Virtual Reality marketing technology. nnDon’t miss this unique opportunity to come face-to-face with one of the country’s leading marketers. nnWith more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation’s foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students–and everyone in between.nnAbout the Speaker: nAndy YostnChief Marketing Officer, GannettnnAndy Yost is Chief Marketing Officer for Gannett. Andy previously was senior vice president of consumer marketing, Gannett, where he was responsible for all subscriber sales and retention for Gannett’s U.S. Community Publishing properties and USA TODAY. Yost came to Gannett in 2014 from Viacom Media Networks, where he served as senior vice president, marketing, customer relationship management, responsible for the strategic development and execution of digitally based, direct-to-consumer marketing programs. He also held consumer marketing roles at Dow Jones, Columbia House and American Express.nnMore here: http://www.amadc.org/2016/02/SpeakerSeries

Details

Date:
February 17, 2016
Time:
5:30 pm - 8:00 pm
Event Category: