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Beyond Fake News: The Role and Responsibility of Communications Professionals to Guide Public Conversations

August 2, 2017 @ 8:00 am - 10:00 am

To Register: https://www.prsa-ncc.org/beyond-fake-news-role-and-responsibility-communications-professionals-guide-public-conversations

One of the most important functions of a professional organization is to identify issues facing the profession, seek counsel from its senior leaders and discuss them among the membership. The PRSA-NCC Thought Leadership program is dedicated to that ideal. This year, our thought leadership event will be held from 8 to 10 a.m. on Wednesday, August 2nd, at the National Press Club in Washington, DC.

The topic is one of concern to all communicators: “Beyond Fake News: The Role and Responsibility of Communications Professionals in Conducting Public Conversations.”

A panel of senior executives will share their insight on the nature of our public discourse today. They will host a conversation about our role and responsibility in shaping a public dialog that contains persuasive arguments yet is respectful of others and encourages a kind of debate that truly facilitates decision making on public issues.

Do we have a responsibility to shape a conversation so it doesn’t devolve into personal attacks or hate speech? If so, how can we do this and still break through the clutter? Also, if our organization is the subject of such an attack, how do we protect the brand?


Richard Sheehe, former journalist (NBC, New York Times, Associate Press), Executive Director of StratComm360.org and owner of The Sheehe Group
Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, a market research-based communications firm and Past President, PRSA-NCC
Thomas Burr, DC Bureau Chief, The Salt Lake Tribune, Past President National Press Club, and Past President Regional Reporters Association
Eileen Bramlet, VP, Communications, Copyright Alliance, and Past President, American Marketing Association-DC
Sergei Samoilenko, Instructor and Co-Founder, Research Lab for Character Assassination and Reputation Politics, George Mason University

Mitchell Marovitz, Ph.D., APR, Fellow PRSA, Chair, PR Program, The Graduate School, University of Maryland University College and Past President, PRSA-NCC


August 2, 2017
8:00 am - 10:00 am
Event Category:


The National Press Club, 529 14th St NW, Washington, DC 20045, USA


[email protected]