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Building Media Relationships Face-to-Face — Old is New Again!

June 21, 2017 @ 8:00 am - 10:00 am

To Register: https://www.prsa-ncc.org/13-worst-mistakes-everyone-makes-when-drafting-news-release

With the predominance of smartphones, e-mail and social media platforms, more and more PR professionals today are relying almost entirely on electronic means to develop relationships with journalists and other key audiences, such as policymakers, their staff and other stakeholders.

While this “Facebook friends” mentality may net communications practitioners a bevy of followers, relying purely on digital and electronic communications provides neither party with a good sense of who the person behind the computer or smart phone really is. These “virtual” relationships, while convenient and fast, may actually hurt the communications process since neither individual has actually met the other.

While it’s impossible to deny the importance of electronic and digital platforms and the way they have revolutionized the industry, it’s important to balance these online interactions with face-to-face communication.

During this workshop, you’ll learn some of the basics about initiating, planning, conducting and following up after face-to-face meetings. This program will cover:

What constitutes a face-to-face meeting (in-person vs Skype, etc.);
Reasons why some people are reluctant to ask for personal meetings;
Tips on overcoming concerns over in-person interactions;
When, how and with whom to request an in-person meeting;
Learning a little about the personal characteristics (e.g., likes and dislikes) of the person(s) with whom you’ll be meeting;
Planning your meeting logistics (location, duration, meal vs coffee, etc.);
Things to discuss during the meeting, and things you shouldn’t;
What to ask and what not to ask;
Meetings with multiple people;
Tips on ending the conversation;
Proper protocol for following up after your meeting.

Adding the “personal touch” of face-to-face communication is an important element of building a new or improving an existing relationship. A sense of community comes with the ability to interact and socialize. Whether your desire is to build new business and social relationships or improve existing ones, this program is for you.


Brad Fitch, president and CEO of the Congressional Management Foundation
Mary Karapetian Alvord, Ph.D., psychologist and director, Alvord, Baker & Associates, LLC
Michael Laris, transportation reporter, The Washington Post
Alex Gangitano, ‘Heard on the Hill’ reporter for CQ Roll Call
Moderator: Aaron Ellis, APR, Fellow PRSA, public affairs director for the American Association of Port Authorities


June 21, 2017
8:00 am - 10:00 am
Event Category:


US Navy Memorial Plaza, 701 Pennsylvania Ave NW, Washington, DC 20004, USA


[email protected]