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Demystifying Video Production: A Must-Have in Your Communications Tool Box

January 25, 2017 @ 8:00 am - 10:30 am

Register: https://www.prsa-ncc.org/demystifying-video-production-must-have-your-communications-tool-box

Shooting, editing, producing and disseminating quality video packages to key audiences is no longer the exclusive domain of professional videographers. What’s more, creating video content is not just a nice to have in today’s PR landscape—it’s a must have. With a little training, it’s not as intimidating as one may think.

According to Hubspot, video on a landing page can increase conversion by 80 percent and 92 percent of mobile video consumers share video with others. Meanwhile, the number of people watching YouTube video has annually increased by 40 percent since 2014.

It no longer takes thousands of dollars to produce professional-looking video. During this workshop, you’ll learn some of the basic how-to’s about creating sharp, online material that can help enhance your organization’s brand, effectively convey messages to key stakeholders and drive people to your website. This seminar will cover:

Developing an overall video strategy
Shooting quality video and developing a video library
Implementing effective audio and lighting
Producing simple, yet effective graphics
Using photography in your video projects
Building your multimedia skills with cost-effective tools
Posting your video to YouTube

About the Presenter:

Jimmy Minichello is the director of communications with AASA, The School Superintendents Association, a non-profit organization, based in Alexandria, VA, serving more than 13,000 school system leaders throughout the United States. He is also the communications and marketing chair for the National Capital Chapter of the Public Relations Society of America.


January 25, 2017
8:00 am - 10:30 am
Event Category:


Your Communications Tool Box


[email protected]