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Double Your Media Placements with Two NEW PRSA-NCC Workshops Featuring Michael Smart

June 9, 2017 @ 8:30 am - 4:00 pm

To register: https://www.prsa-ncc.org/double-your-media-placements-two-new-prsa-ncc-workshops-featuring-michael-smart

Michael Smart is back with his NEW Crafting the Perfect Pitch workshop together with a workshop called Placements Without Pitching … both on the same day!

Workshop 1: Placements Without Pitching
Morning Registration (8:00-8:30 AM)
Workshop 1: (8:30-noon)

Lunch Break (on your own from noon-1:00 PM)

Workshop 2: Crafting the Perfect Pitch
Afternoon Registration (12:30-1:00 PM) – for those who are not attending both workshops
Workshop 2: (1:00-4:30 PM)

The 2016 election highlighted the dramatic disruptions in the media landscape. The influencers and outlets that your audiences trust have changed significantly. Are you keeping up?

At the same time, the pressures and opportunities facing the journalists, social media editors and bloggers you’re targeting have changed, too. And while they are increasingly time-starved and distracted, a few savvy PR pros are changing with the times to earn more than their share of coverage by HELPING these crucial influencers adapt.

That’s why this special seminar offered jointly by PRSA-NCC and MichaelSmartPR is such a great opportunity for you, even if you’ve attended in the past.

Michael Smart teaches teams at organizations such as General Motors, St. Jude Children’s Hospital and the U.S. Department of Labor how to adapt their media relations ahead of rapid change. He also delivers seminars in major cities that attract participants from as far away as Jakarta and Mexico City.

As part of our efforts to bring national-caliber speakers to our area, we’ve been fortunate to bring Michael to you every summer for the past five years. He gets rave reviews each time.

This year, he has overhauled his material. More word-for-word examples of winning pitches. More tips and tricks. More practical applications to the stories, issues and experts you’re working on promoting TODAY.

And he’s even willing to deliver his program at a deep discount.

Michael’s workshops here often sell out, so register now to make sure you get a spot.

Two workshops – Placements Without Pitching in the morning, and Crafting the Perfect Pitch in the afternoon. You can attend one, or stay all day to learn from both and take advantage of additional savings. For your information, the morning session provides an important foundation for the afternoon pitching boot camp.


June 9, 2017
8:30 am - 4:00 pm
Event Category:


George Washington University The Elliott School of International Affairs (Room B12) 1957 E Street, NW


[email protected]