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How Public Relations Delivers Business Value

May 16, 2017 @ 6:00 pm - 8:00 pm

To Register: https://www.prsa-ncc.org/how-public-relations-delivers-business-value

The growing importance of reputation management is a clear signal that core public relations functions such as stakeholder relations have real impacts on business investment and financial performance. Demands for transparency are increasing across a range of issues ̶̶̶ from supply chain management, lobbying practices, to the impacts of climate change ̶̶̶ which have impacts on the bottom line.

As public relations professionals, how do we use stakeholder engagement and strategic communications to add real and measurable value to our clients’ businesses? Join us for an evening panel and discussion with three seasoned experts on how public relations is a key tool in delivering business value. We’ll feature three presentations on how strategic public relations approaches support shareholder engagement and private investment.

Panelists include:

Steve Gardner
President, Gardner Public Affairs
Steve is an innovative senior leader with expertise in building global teams, media relations, crisis communications, issues management and public affairs.

Greg Caires
Vice President, Corporate Communications – North America, Naval War College
Greg is a Certified Public Relations Counselor with 20 years’ experience providing corporate communications services to the aerospace-defense-security industry.

Suzanne Ross, APR
Chair, APR Committee, PRSA-NCC
Suzanne is an entrepreneurial development strategist helping governments and businesses adopt new policies and improve productivity through more efficient business practices and effective technologies in more than a dozen Asian, African and Latin American countries.

Moderator:
Loren Hurst
Co-Chair, International Committee, PRSA-NCC
Loren is an international public affairs manager with expertise in social media, education, and sustainability.

Details

Date:
May 16, 2017
Time:
6:00 pm - 8:00 pm
Event Category:

Venue

SmithGroupJJR, 1700 New York Ave NW #100, Washington, DC 20006, USA

Organizer

[email protected]