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IABC – Employers as Customers: Employee Results Via Consumer-Marketing Tactics

May 18, 2017 @ 8:00 am - 10:00 am

As consumers, we expect companies to offer product benefits and relevant details on our terms – at the right time, in an engaging way and through our preferred channel(s).

As employees, we have come to expect the same from our employers, yet our on-the-job experiences often fall short.

In this session, Lara Paukovits, Senior Consultant, Willis Towers Watson will facilitate a discussion on how we, as managers and employers, can apply consumer-product/service marketing principles to drive behavior change for actionable outcomes.

Click here for more details and to register


May 18, 2017
8:00 am - 10:00 am
Event Category:


Pepco Edison Place Gallery, 702 8th St., NW, Washington, DC