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IABC/DC Metro’s Communication Forum

April 18, 2017 @ 8:00 am - 10:00 am

As communicators, our job is to grab our readers’ attention and motivate them to action.
When does “spin” push the envelope too far and what’s the litmus test for keeping it real?

Engage in this timely and lively open-forum discussion to learn how our colleagues in the media, corporate, and government sectors identify questionable information and then stay on message to report with the utmost integrity.

Who Benefits from Attending:
• Internal Communications
• External Communications
• Media and Government relations
• Corporate Communications
• Marketing Communications
• Crisis Communications

Your Takeaways:
• Insights on gauging what’s real vs. less-real news
• Practical approaches from three sectors
• Solutions for managing communication/news nuances to stay on target and honest

Panelists:
Louise Schiavone, contributing newscast anchor at NPR and‎ senior lecturer, full-time faculty at Johns Hopkins University
Chris O’Neil, Chief of Media Relations at the National Transportation Safety Board
Melissa Adams and John Friedman, Chief Corporate Social Responsibility Officer and Sustainability Manager at WGL Holdings, Inc.

WhenTuesday, April 18, 2017
8:00 AM – 10:00 AM

8:00-8:30 a.m. – Networking/continental breakfast
8:30-9:45 a.m. – Panel discussion
9:45-10:00 a.m. – Networking

Where:

WeWork White House
Offices of Model B on 8th Floor
1440 G Street, NW
Washington, DC 20005

More here: https://www.cvent.com/events/pushing-the-envelope-is-your-messaging-fake-or-real-/registration-566cb0afd93248e8a60c531fd444880c.aspx?i=4a97bb38-a0d4-4ed0-a25a-49ddc065dddb

Details

Date:
April 18, 2017
Time:
8:00 am - 10:00 am
Event Category:

Venue

1440 G Street Northwest, Washington, D.C., DC 20005