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Power of Storytelling Using Video

February 2, 2017 @ 6:00 pm - 8:00 pm

These days, every brand needs to be a storyteller. It’s no longer enough to disrupt with your messaging, you need to hold and keep your audience’s attention through powerful stories.

Compelling photos and videos hold more power over your audience than words. A few well-written paragraphs can sway opinions, but an engaging visual story can move mountains. The building blocks for a good story are simple, but you need to be able to recognize the key elements needed to develop an ongoing narrative that will drive your brand or mission forward.

What we will discuss:

Why do our brains love good storytelling?
What are the basic elements needed for visual storytelling?
Where can you find stories within your organization?
What makes a good character?
How can a focus on storytelling feed the “content monster”?
What are some tools you can use to make your stories more visually compelling?
Examples of visual storytelling for brands

Presenters: David Larson & Darren Durlach of Early Light Media

PRSA Members $35; Non-members $55

Register at http://bit.ly/2iYACd9


February 2, 2017
6:00 pm - 8:00 pm
Event Category:


ETC, 101 N Haven St #301 Baltimore MD 21224


[email protected]