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PRSA Maryland: Leverage your paid, owned and unpaid media

March 23, 2017 @ 5:30 pm - 7:30 pm

In today’s world, very few profit and nonprofit companies and institutions have unlimited marketing and communication budgets. Public relations and marketing professionals have to work strategically to use its paid, owned and unpaid media to achieve communication goals.

In this workshop, participants will:

– Understand the fundamentals of developing a strategic plan for paid, owned and unpaid media;
– Discover how to set realistic communication and marketing goals and objectives;
– Realize how to target audiences using paid, owned and unpaid media;
– Learn how to use unpaid media as a cornerstone for your outreach goals.

Presenters: Mona M. Rock, public relations manager and Dylan Kinnett, manager of web and social media initiatives at the Walters Art Museum.

Registration Fee: PRSA Members – $35; Non-members – $55

Register at http://bit.ly/2kp3203.


March 23, 2017
5:30 pm - 7:30 pm
Event Category:


MedStar Union Memorial Hospital, 201 E University Pkwy, Baltimore, MD 21218, USA


[email protected]