Loading Events

« All Events

  • This event has passed.

PRSA-NCC Independent PR Alliance Presents Media Training: More Than Just Talking Pretty

September 7, 2017 @ 11:30 am - 1:00 pm

Media Training: More Than Just Talking Pretty

presented by the PRSA-NCC Independent PR Alliance

Date: Thursday, September 7, 2017
Time: 11:30 a.m. – 1:00 p.m.

Your client is launching a make-or-break product. Or a crisis strikes. Maybe you’re breaking in a new C-suite executive.

The instant reaction is “Let’s get them some media training.”

That’s fine as far as it goes. But if you call in a consultant for one day just because you want everyone to talk pretty, you’re failing to maximize the value for your clients.

Media training-in the proper hands-helps your clients achieve their business goals, and boosts the career paths of their executives.

Many media training workshops focus on simulated exercises. Some also emphasize messaging. Yet many consultants, agencies, and clients give ongoing improvement short shrift.

How can you help your clients address this shortfall? This program can empower you with solutions that can help you forge tighter relationships with your clients:
Build a professional development program relative to media relations.
Overcome those whose sole interest is checking the media training box.
Persuade busy executives to pay sustained attention to sharpening their communications edge.
Work with-or around-an under-equipped internal staff.
Avoid the media training consultant who doesn’t really care about long-term value.
Reshape the media training marketplace by refusing to buy into the risky one-and-done culture.

Savvy PR pros realize that media training is not a one-off event. It’s a learning process. And it’s your job to impress that fact upon your clients. After all, their reputation-and yours-is at stake when dealing with the press.

Ruth’s Chris Steak House
8521 Leesburg Pike
Vienna, VA 22182
Metro: Spring Hill (silver liine)

$35 PRSA and PRSSA Members
$45 Non-members
$10 more at the door, space permitting

Online registration closes at 10:00 am on Tuesday, Sept. 5

More here: https://www.prsa-ncc.org/civicrm/event/info?reset=1&id=221


September 7, 2017
11:30 am - 1:00 pm
Event Category: