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PRSA-NCC’s Brand-Building Selfies: Using Instagram and Snapchat Stories to Unleash Results

July 12, 2017 @ 8:00 am - 10:30 am

Instagram and Snapchat are two of the fastest growing social networks. Currently there are more than 600 million people on Instagram sharing both photos and videos while 158 million people use Snapchat to send more than 10 billion videos a day.
As brands face ever more competition for people’s attention, social media “stories” offer a new approach. Instead of interrupting others with your story, why not become part of theirs? Through exclusive content, influencer engagement, geofilters and targeted advertising, an array of organizations ranging from corporate brands to advocacy campaigns are leveraging today’s tools engage people like never before.
This hands-on session will cover the big picture strategy while also digging into basic features and best practices. The program will be presented by a team from Social Driver, a leading digital agency that helps companies connect with people through websites, social media and video. In this hands-on social media workshop, we will review:
Why would communicators want to use Snapchat or Instagram for their PR purposes?
Who is on Snapchat and Instagram and how can communicators connect with key audiences?
What Snapchat and Instagram features should communicators be aware of and incorporate into their strategy toolkits?
How can brands utilize the ‘stories’ feature on both platforms to provide followers with a behind-the-scenes glimpse into events or products?
Where is the platform headed and can it be used for PR and advertising?
Ogilvy Washington
1111 19th St., NW, 3rd Floor
Washington, DC 20036
Metro: Farragut North (red line) or Farragut West (blue, orange, silver lines)

More here: https://www.prsa-ncc.org/brand-building-selfies-using-instagram-and-snapchat-stories-unleash-results


July 12, 2017
8:00 am - 10:30 am
Event Category:


Ogilvy Washington, 1111 19th St., NW, 3rd Floor Washington, DC 20036