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PRSA-NCC’s Session on Social Media: Staying on Message and on Brand

September 15, 2016 @ 8:00 am - 10:00 am

How do you keep up when the social media landscape continuously evolves and algorithms constantly change? Facebook changed their algorithm in a way that makes it harder for your content to be seen. Twitter announced a new platform that allows users to upload longer videos. Snapchat users now outnumber Twitter users. These are only examples of the changing landscape. Organizations must re-evaluate their strategy to ensure they are reaching their audiences on the right platforms. As new networks continue to emerge—reaching different audiences with different needs—communications professionals need to understand how to evaluate what networks will make them most effective, while staying on brand and maximizing limited resources.

The panelists will be:

Josh Habursky, Director of Advocacy, Independent Community Bankers of America
Emily Zeigenfuse, Senior Digital Strategist, Hager Sharp

Moderator: Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.

$35 PRSA and WWPR Members
$60 Nonmembers
$10 Students/Retirees

$10 more at the door. Online registration closes at 10:00 a.m. on Wednesday, Sept. 14.

Presented by the PRSA-NCC Professional Development Committee
September 15, 2016, 8:00am to 10:00am

8:00-8:30am: Registration, networking, continental breakfast
8:30-10:00am: Program and Q&A
U.S. Navy Memorial, 701 Pennsylvania Avenue, NW, Washington, DC 20004

More here: https://www.prsa-ncc.org/civicrm/event/info?reset=1&id=155


September 15, 2016
8:00 am - 10:00 am
Event Category:


US Navy Memorial Plaza, 701 Pennsylvania Ave NW, Washington, DC 20004, USA