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PRSA Richmond: The Art of Reaching Multicultural Audiences

May 25, 2016 @ 12:00 pm - 1:30 pm

The meaning of diversity has changed over the years. With the majority of the U.S. population being Hispanic/Latino, the word diversity has new meaning and therefore the way we reach this growing target audience has evolved.

Join speaker Gloria Rodríguez, founder, president and CEO of Comunicad, LLC, as she helps provide an understanding of multicultural vs. bicultural audiences and insight into using cultural intelligence to develop a smarter strategy.

For More information and to Register:


May 25, 2016
12:00 pm - 1:30 pm
Event Category:


Jefferson Lakeside Country Club at 1700 Lakeside Ave., Richmond