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PRSA Richmond’s Luncheon on Content Marketing

March 30, 2016 @ 12:00 pm - 1:30 pm

Register Now for PRSA Richmond’s March 30 Luncheon – Content Marketing with David Beebe of Marriott Traveler: Publish or Perish

Noon to 1:30 p.m. at the Jefferson Lakeside Country Club at 1700 Lakeside Ave., Richmond

Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. The smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing.

In this presentation, David Beebe, VP, Global Creative + Content Marketing at Marriott International, will examine the changing media landscape, the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content.

More details: https://prsarichmond.z2systems.com/np/clients/prsarichmond/event.jsp?event=80&_ga=1.261966029.174847341.1300654347

Details

Date:
March 30, 2016
Time:
12:00 pm - 1:30 pm
Event Category:

Venue

Jefferson Lakeside Country Club, 1700 Lakeside Ave, Richmond, VA 23228, United States