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PRSA Richmond’s Professional Development Session

April 14, 2016 @ 8:00 am - 10:00 am

Professional Development Session: Join Brad Phillips, author of “The Media Training Bible” n04/14/2016, 08:00 – 10:00 AM ET nVirginia Society of CPAs, 4309 Cox Rd, Glen Allen, VA 23060n nBrad Phillips, author of the best-selling book “The Media Training Bible” will be joining PRSA Richmond via Skype to cover a series of topics including:nn- Understanding the ground rules of working with the mediann- Delivering a crisp 15-second description of your worknn- Identifying your true target audiencenn- Using the “message support stool” to strengthen messagesnn- Telling a story that moves minds and drives actionnn- Citing data in a compelling mannernn- Transitioning from off-topic questions to on-message responsesnn- Managing adversarial and hostile questioningnn- Remaining “on message” without compromising authenticitynn- Creating the right “feedback loops” through effective body languagenn- Modeling best practices for gesture, posture, voice, and eye contactnnThe workshop will include continental breakfast.nnAn archived video of the presentation will be made available on the PRSA Richmond website after April 14 for registered attendees only at no charge and for $25 (members) and $35 (non-members).nnMore here: https://prsarichmond.z2systems.com/np/clients/prsarichmond/eventRegistration.jsp;jsessionid=A72E2B693ADB3AB08C9EFC0AC6F39B58-n1?event=621nnn n n


April 14, 2016
8:00 am - 10:00 am
Event Category:


Virginia Society of CPAs, 4309 Cox Rd, Glen Allen, VA 23060